The Broncos only just finished a run to their first AFC West Championship in a decade and an appearance in the AFC Championship Game.
They’re already turning their attention to 2026 in many ways, though. That includes the opening of the club’s season ticket renewal window Thursday, which this year comes with an average 9% increase in the price of season tickets and a demand that only grew more intense through a 2025 season that came up one game short of the Super Bowl.
Denver has a 99% season-ticket renewal intent, senior vice president of strategy and business intelligence Jesse Nading told The Post, and its season-ticket wait list currently sits at 107,000.
On the secondary market, tickets sold for more than 50% above the season-ticket rate in 2025, a big jump over recent seasons.
All of those factors and more help the club arrive at a price point for season tickets each year.
“We try to be as consistent as possible in our approach,” Nading said. “We really try to make sure we’re taking a data-driven, market-based approach. Really the focus is to make sure the tickets are fairly and competitively priced on a year-in, year-out basis. For this year, that’s going to be right around a 9% increase. That’s right around the league average and well below playoff team averages.”
Nading said the club also “tries to balance affordability,” and noted that almost half general admission tickets in 2026 will be priced at less than $150 per seat.
“For us, we’re looking at trends around the league,” he added. “A lot of those different data points in addition to what is the renewal rate? What is the satisfaction? Are people happy and do they feel like they’re getting good value? What are the survey scores? All of those we look at to try to triangulate what is an appropriate amount for us to adjust prices in any one year.”
Fans in 2025 saw Sean Payton’s team go 8-1 at home in the regular season and host a pair of postseason games, including a 33-30 overtime win against Buffalo in the Divisional round and a 10-7 loss to New England in the AFC title game.
“You created the best homefield advantage in the NFL, fueling a league-high nine home wins, our first AFC West title in a decade and the return of the AFC Championship Game to Empower Field at Mile High,” Broncos president Damani Leech wrote in a letter sent to season ticket holders announcing the renewal window Thursday. “Broncos Country brought the Rocky Mountain Thunder, disrupting our opponents while standing with us for every snap, score and comeback.”
The secondary market is a key indicator on where demand for tickets is. Part of the driver in 2025 for the 50% difference was having high-profile visitors like Dallas and Green Bay, but the Broncos’ success makes a big difference and, Nading says, so, too does the game day experience at Empower Field.
“We look at all those factors and certainly there’s some fluctuation on a year-in, year-out basis but for us it’s a really strong marker of the demand,” he said. “For us, we price season tickets once a year, but ultimately that resale market is a really good barometer for what the market’s willingness to pay is for each ticket.
“It gives us a sense of the health of demand vs. where we’re pricing season tickets at.”
Nading noted recent surveys that ranked the Broncos No. 1 in overall game day experience and No. 2 in season-ticket holder satisfaction as reasons the club feels, “really good about the excitement around the team and the demand for tickets. We really look forward to continuing to have one of the best home-field advantages in all of sports. “
Denver will have eight home regular season games in 2026 plus two home preseason games. The Broncos’ home games in 2026 include their three AFC West opponents plus 2025 playoff teams in Buffalo, Jacksonville, Seattle and the Los Angeles Rams and also Miami and Arizona.
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