Melania did better at the box office than some prognosticators expected. Now, one industry expert is claiming ticket sales have been intentionally bolstered through possibly nefarious means.
Amazon MGM’s $75 million documentary about the first lady made $7 million on its opening weekend, eliciting both gloating headlines and skepticism. Many have already touted Melania, which traces the first lady’s activities in the days leading up to her husband’s 2025 inauguration, as a success.
But according to box-office expert and former IndieWire Editor Tom Brueggemann, there are signs of “fake ticket sales” in order to inflate the earnings associated with the documentary. Essentially, he raised the possibility that tickets were bought in bulk and handed out to audiences.
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