An early Tesla investor argued Wednesday that Elon Musk’s “abhorrent” political views have plummeted the brand’s reputation to a low point he won’t be able to save.
Ross Gerber, the CEO of an investment management company who claims to have been involved with Tesla for over a decade, sat down with CNN’s Boris Sanchez Wednesday to discuss Musk’s return to Tesla, the brand’s evolving reputation, and how President Donald Trump’s tariff war with China may affect the automotive company.
“He’s created a huge amount of brand damage,” Gerber said. “I think there’s a misperception that Elon has that he thinks that his actions within the government have created this brand damage. And that’s not correct.”
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