BI's 65 most popular product picks of 2025

Our team of editors spend the majority of the year testing hundreds, if not thousands, of the best products to deliver best-in-class recommendations. We sift through the noise and marketing claims to determine what's worth your hard earned money.

Across our guides and deal coverage — because who doesn't love a good discount — the products you loved most this more included one of our favorite pillows of all time (we hear Taylor Swift is a fan too) to a pair of comfy and affordable pull-on work pants.

We're a bit of data nerds and we compiled this list based on digging through our most clicked on and viewed products across our most popular guides as well as the deals that got you excited this year.

Thank you for trusting us with what you bring into your lives in 2025. We can't wait to do it all again next year. Here's what resonated most with you this year, and a few takeaways about how you shopped.

2025 was the year of streaming and subscriptions

From streaming deals to cheap phone plans, and you all love consuming your content too with subscriptions for everything for watching the hottest shows, live TV, and international sports. For one, you couldn't resist the Starz Black Friday deal, where you could get a whole year for just $12. Fortunately, at time of publishing, the deal is still available.

See more streaming coverage

Bedding products you loved

The best mattress is the foundation of your sleep routine, but what goes on top of it is just as important, from the best pillows to mattress protectors. This year, bamboo and linen bedding were among our breakout guides, which are both cooling and oh so comfortable.

Comfort was top of mind this year

You've come on a quest with us to upgrade your style with an emphasis on comfort. From comfy heels and walking shoes to stretchy work pants, you struck a perfect balance between workwear essentials and prioritizing how they made you feel.

You cleaned up with affordable vacuums

We get it, you want to clean your house with reliable tools and spend the least amount of money. Versions of our best cheap vacuum, the Bissell Cleanview cleaned up in terms of our favorite floorcare.

See more best cordless vacuum and best vacuum for pet hair

Apple is your favorite tech brand

Price drops around Prime Day and Black Friday made it a great time to upgrade your ear buds to the best Apple AirPods, even if it was the previous generation's technology that came out on top. Same with iPads. While you were very curious about comparing the latest models, it was savings on 10th Generation model that offered the most value.

But FitBit reigned supreme for wearables

Out of all the wearables and smartwatches, the best Fitbits help you keep your fitness goals on track.

Protecting your tech was just as important too

You know the importance of protecting your devices from scratches, cracks, or chips with one of the best phone protectors.

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