Best Samsung TVs in 2026

I review TVs professionally, and Samsung consistently stands out as one of the most reliable brands I test. Its lineup covers everything from basic LED models to premium OLED sets, though not every option is worth your money. The best Samsung TVs strike the right balance between picture performance, smart features, and overall value.

To help narrow things down, I've selected the best Samsung TVs available right now. My top recommendation is the Samsung S90F, an OLED model with excellent contrast and vivid, high-impact colors. For shoppers on a tighter budget, the Samsung U8000F is a solid entry point. While its picture quality has clear trade-offs, it's an affordable smart TV that handles everyday streaming and casual watching well.

Below, you'll also find picks with anti-reflective screen coatings, which are ideal for rooms with lots of light. Several options also come in extra-large screen sizes, making them great for sports events like World Cup watch parties. Just be sure to choose your preferred size when browsing listings on Amazon.

Our top picks for the best Samsung TVs

Best overall: Samsung S90F OLED 4K TV - See at Amazon

Best on a budget: Samsung U8000F LED 4K TV - See at Amazon

Best high-end set: Samsung S95H OLED 4K TV - See at Samsung

Best QLED display: Samsung QN90F QLED 4K TV - See at Amazon

Best for your wall: Samsung LS03F Frame QLED 4K TV - See at Amazon

Best overall

When it comes to overall value for your money, the S90F is the best Samsung TV available. In fact, it's my pick for the best TV you can buy from any brand.

Utilizing a QD-OLED panel, the S90F delivers an infinite contrast ratio and outstanding color performance that outshines similarly priced OLEDs from LG and Sony. Its 144Hz refresh rate also helps cement it as one of the best gaming TVs, offering silky-smooth motion when connected to a compatible PC.

Like other Samsung models, the S90F supports HDR10 and HDR10+, and its HDR performance is impressive. Highlights leap off the screen, while deep, precise black levels and wide viewing angles make this TV equally impressive for movie nights and group viewing sessions. Black levels do rise slightly when the panel is exposed to light, but not enough to be distracting.

Brightness is another strong point. Our reviewer measured a peak of around 1,460 nits, which is around 200 nits higher than the previous S90D. That gives the S90F plenty of punch for both dark home theaters and well-lit living rooms.

Still, it's worth noting that the S90F can't quite match the 2,000+ nit brightness of Samsung's flagship QLEDs, such as the QN90F, or its premium S95H OLED. It also uses a glossy screen rather than the anti-glare matte coating found on some models. While matte screens handle reflections better, glossy panels like this one maintain richer contrast and a more cinematic look.

All things considered, the S90F offers the best balance of price and performance among Samsung TVs. Its picture quality is close to that of pricier models from other brands, and it frequently goes on sale.

That said, it's worth noting that there is a newer 2026 version of this TV, called the S90H. The S90H is very similar, but it uses Samsung's anti-glare screen, which greatly reduces reflections at the cost of reducing contrast in a bright room. If you struggle with glare, the S90H is a better fit, but since it costs a lot more than the S90F, I still give an edge to the older model.

You can learn more about the new S90H in my 2026 Samsung OLED TV roundup.

Note: Samsung's 42-, 48-, and 83-inch S90F models do not feature quantum dots, so their screens can't match the color performance of other sizes.

Read our full Samsung S90F 4K TV review.

Best on a budget

While many of Samsung's high-end and midrange TVs deliver good value, its budget options tend to fall short compared to similar models from TCL, Hisense, and Roku. But if you prefer the Samsung brand, the U8000F is the company's best entry-level option.

The U8000F utilizes a standard LCD panel with a regular LED backlight. This is fine for casual viewing, but the TV lacks the step-up picture-quality features you'd find on Samsung's QLED and OLED models.

Most notably, the U8000F doesn't use quantum dots and lacks local dimming. As a result, the TV offers a more limited color range, and its black levels aren't as deep or uniform across the screen. This is also one of the dimmest TVs in Samsung's lineup. It can technically process HDR10 and HDR10+ signals, but it cannot achieve sufficient brightness or precise enough contrast control to effectively showcase HDR's benefits.

Still, the U8000F is capable of full 4K-resolution playback, which results in a crisp, sharp image. It plays standard dynamic range (SDR) content in both 4K and high definition just fine, so HD cable channels and all thebest live TV streaming serviceslook solid.

This is a decent entry-level model for casual viewers who just want a basic smart TV and don't care about paying extra for better picture quality. However, keep in mind that if you're willing to look outside Samsung's lineup, you can find TVs with better contrast and color performance, such as the TCL QM6K, for just a bit more money.

For more cheap display recommendations from other brands, check out our guides to the best budget TVs and best TVs under $500.

Best high-end set

The S95H OLED is the most impressive Samsung TV I've tested so far. It's expensive, but it delivers some of the best image quality you can get on any consumer display.

This model replaces my previous pick in this category, the S95F, which remains an excellent TV, especially since it's now heavily discounted. However, if you're truly seeking Samsung's top high-end set, the S95H is unmatched.

Like the S95F, this new model uses an OLED panel to produce an infinite contrast ratio and wide viewing angles. But the S95H takes OLED brightness to another level. Using a 10% test pattern, I measured an incredible peak of 2,780 nits. That's around 30% brighter than the S95F and the highest number I've ever recorded on an OLED TV, beating even the LG G5.

The TV's color performance is also stellar thanks to the panel's use of quantum dots in the 55-, 65-, and 77-inch models. (The 83-inch size likely uses four-stack OLED technology to achieve similar results.) When watching actual content, this high brightness, wide color gamut, and perfect contrast deliver gorgeous HDR images, with a level of intensity that's a clear step above Samsung's midrange S90F and S90H.

Samsung also takes a more premium approach to the S95H's design, which it calls its "FloatLayer." The TV has a metal frame-like bezel, and the screen appears to almost float in front of it. Some might prefer the older S95F's more subtle design and thinner bezel, but I think this unique style looks fantastic when mounted on a wall. To complement its frame-like design, the S95H is also the first OLED to support Samsung's Art Store. You need to pay a subscription fee to access the store's full selection, but users get 30 free pieces that rotate monthly.

The S95H features Samsung's latest anti-glare screen technology, which uses a matte-like finish. This could be a pro or con depending on your viewing needs. This feature significantly reduces reflections in rooms with ambient light, making it a perfect fit for people who struggle with glare. Sports fans, in particular, should consider the S95H, as it's great for watching games during the day.

However, this glare-free coating has one downside: it can make black levels appear a bit elevated in a bright room. This was evident during testing with the lights on, but I found the effect less bothersome than on previous S95 TVs. I still prefer glossy OLEDs, but if reflections are a constant headache in your room, the S95H's anti-glare screen is a big perk.

Read our first-look Samsung S95H 4K TV review.

Check out our guides to the best TVs for picture quality and the best TVs for sports.

Best QLED display

Though I favor Samsung's OLED TVs for their superior contrast performance, the company's QLED TVs are still worthwhile options. The QN90F is one of the brand's top 4K QLED models, and it's especially good if you want a bright TV that costs less than Samsung's flagship S95 OLED series.

The QN90F is part of Samsung's "Neo QLED" series, which utilizes quantum dots for enhanced color and a Mini LED backlight with local dimming for improved contrast. The TV's Mini LEDs enable it to produce solid black levels with good brightness control.

During my tests, the QN90F's dimming worked well and produced fewer instances of blooming (small halos around bright objects) and vignetting (darkening around the edges of bright objects) than I saw on the older QN90D. That said, I still saw minor halos and brightness imperfections, so the QN90F can't quite match the pixel-level contrast control of Samsung's OLED models.

The QN90F delivers a slightly punchier image than its predecessor. I measured a peak brightness of around 2,130 nits, which is a modest 100 nits more than I recorded on the QN90D. Coupled with the display's anti-reflective screen, this makes the QN90F an excellent choice for bright rooms. It also enables HDR videos to produce bold, impactful highlights.

However, as with other Samsung sets that use matte screens, the QN90F's anti-glare filter slightly raises black levels in a bright room, resulting in a performance tradeoff. But if you want a bright TV to combat glare, the QN90F is an excellent option.

Best for your wall

Samsung's Frame TV is an excellent choice for anyone planning to mount their display on a wall. This unique TV is designed to resemble a piece of art hanging in your living room.

The Frame has a black border by default, but you can pay extra to get different bezel colors for the exact picture-frame look you want. Options include white, brown, teak, red, beige, and more. The add-on bezels magnetically snap onto the display for simple installation.

This version of the Frame TV utilizes an external One Connect Box to house its video ports, allowing the panel to maintain a one-inch profile from top to bottom. When paired with the included slim-fit wall mount, the TV can be hung flush on your wall, just like a framed work of art.

The display uses a matte finish similar to the anti-glare filter featured on several other Samsung TVs. This finish helps prevent reflections, but it's also been designed to give the screen a more canvas-like appearance. When you're not watching TV, you can turn on "Art Mode," which cycles through various paintings and photographs from Samsung's Art Store (subscription required) or a connected USB drive. A built-in motion sensor can even toggle the Art Mode to activate only when people are in the room.

While the Frame's unique design is its main selling point, the TV also benefits from a QLED panel, albeit without all the bells and whistles of Samsung's top QLED models. The Frame can't hit the same peak brightness levels as my high-end picks, and it lacks local dimming for precise contrast control.

I don't recommend this TV to anyone focused on picture quality, but it still delivers a decent image for casual viewing. The Frame is specifically geared toward individuals who want the best Samsung TV that can also serve as an attractive design piece to hang in a living room, and in that sense, it excels.

Samsung also offers a slightly revised 2026 version of the Frame. The most notable difference is that the 2026 model has its ports built into the panel rather than housed in a separate connection box. This could be a pro or con depending on your setup needs, but since the older model is often on sale for less, I still recommend it for most people.

Check out our guide to the best frame TVs.

Other Samsung TVs we reviewed

Samsung R95H Micro RGB 4K TV - See at Samsung
The R95H is Samsung's flagship Micro RGB TV for 2026. Micro RGB technology can deliver a wider range of colors than other display types, including QLED and OLED. To accomplish this, the R95H uses an RGB backlight with red, green, and blue LEDs. During our initial testing, we measured 91% of the BT.2020 color space. That's the most expansive range of colors we've seen on a consumer TV. However, the R95H's brightness was lower than expected, and its contrast still can't match that of an OLED. We plan to test the R95H further in the near future to see if its brightness can be optimized with different settings. This is Samsung's most colorful TV, but for now, we lean toward recommending the brand's other models for most needs.

Read our Samsung R95H review.

Samsung Frame Pro 4K TV - See at Amazon
Samsung now offers a step-up version of its Frame TV, called the Frame Pro. The Pro features an edge-lit Mini LED backlight for enhanced picture quality, offering higher contrast and brightness than the standard Frame. It also features a wireless connection box, allowing you to pair your media devices without any cables dangling from the display. Ultimately, we still give the standard Frame an edge in overall value for buyers who want a design-focused TV for their wall, but the Pro has its benefits for certain use cases.

Read our Samsung Frame Pro TV review.

How we test Samsung TVs

Our picks for the best Samsung TVs are based on a combination of hands-on testing and research informed by over a decade of experience covering the home entertainment market. Our testing encompasses several key evaluation points that we use to assess a TV's overall performance and value, including HDR quality, brightness, color gamut coverage, contrast, local dimming performance (if applicable), viewing angles, gaming capabilities, navigation speed, design, and price.

When measuring a TV's brightness and evaluating other technical picture-quality attributes, we use a colorimeter with test patterns made by a pattern generator or the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc.

However, test patterns only show one part of the equation, so we rely on real-world content and day-to-day viewing to see how Samsung's TVs look when watching typical programs in bright and dark rooms. Our material is carefully selected to showcase scenes that demonstrate test black levels, highlights, color fidelity, and fine details across 4K Ultra HD, high-definition (HD), and standard-definition (SD) material. We also use various sources, including streaming services, cable channels, a 4K Blu-ray player, and game consoles.

General usability and design are also taken into consideration. We get a feel for living with a TV for a few weeks while using its basic functions and smart TV features. If a TV has slow navigation or is missing key functions, that affects our assessment, but we set expectations for each model within its price range.

For more details on our testing methodology, check out our breakdown of how we review tech products.

Meet the expert behind this guide:

Steven Cohen, senior tech editor: I've been reviewing home entertainment gear for over a decade, and my team and I spend all year getting hands-on with the latest TVs. I also attend annual reviewer workshops for an early look at Samsung's newest video and audio tech, so I'm always up to speed on what it's rolling out next. I studied film production, which makes me especially picky about picture accuracy, so I want a TV to display movies and shows the way their creators intended. In addition to using calibration tools and benchmark discs to measure brightness and color performance, I live with every Samsung TV I review. That means streaming, movie nights, gaming sessions, and everyday channel surfing to see how it actually holds up at home. My aim is to cut through all the tech buzzwords and help you find a Samsung TV that delivers great picture quality at a good price.

Learn more about the Reviews team at Business Insider.

Samsung TV FAQs

What kind of TVs does Samsung make?

Samsung's TV lineup is divided into four main categories: OLED, QLED, Micro RGB, and Crystal UHD.

OLED models use self-illuminating pixels, so they don't need a backlight and can deliver perfect black levels with infinite contrast. Some Samsung OLEDs also use quantum dots for a wider color range. The trade-offs? OLEDs can be vulnerable to burn-in in extreme cases, and midrange models can't reach the same peak brightness as top QLED TVs.

QLED models use LCD panels with LED backlights and quantum dots. They can't match an OLED's pixel-level contrast, but high-end models can get brighter and don't carry the risk of burn-in. Samsung's best QLEDs — its Neo QLED lineup — add Mini LEDs with full-array local dimming, bringing them closer to OLED-level contrast performance.

For a deeper breakdown of how these two technologies compare, check out our full QLED vs. OLED guide.

Micro RGB models are the latest advancement in Samsung's TV lineup. These TVs are similar to QLEDs in that they also use LCD panels with Mini LEDs and full-array local dimming. But rather than use quantum dots in conjunction with white or blue LEDs, Micro RGB TVs use red, blue, and green LEDs to produce some of the richest, brightest, and most accurate colors available on a consumer display. However, contrast still can't equal the pixel-level precision of an OLED.

Crystal UHD models are Samsung's entry-level LCD TVs. They use basic LED backlights and offer limited color, brightness, and contrast compared to other display types. They're best suited for casual viewers who simply want an affordable smart TV without advanced picture features.

All of Samsung's displays are available in multiple sizes. The smallest options start at 32 inches, while the largest models can reach 130 inches. For TV recommendations at various screen sizes, check out our size-specific guides:

• Best 100-inch TVs
• Best 85-inch TVs
• Best 75-inch TVs
• Best 65-inch TVs
• Best 55-inch TVs
• Best 50-inch TVs
• Best 43-inch TVs

Does Samsung sell 8K TVs?

Yes, Samsung makes 8K TVs, and we've featured them in this guide before. But given the current price and performance gap between Samsung's 4K and 8K models, we recommend most shoppers stick with 4K.

Samsung's 8K TVs are impressive, but the real-world benefits of 8K are minimal. There's virtually no native 8K content beyond a few YouTube clips, so everything you watch will be upscaled 4K or HD. On very large screens, an 8K set can look slightly sharper if you sit close, but the difference isn't big enough to justify the price premium. You'll get better overall value by choosing one of Samsung's higher-end 4K TVs.

If you're determined to go 8K, the Samsung QN990F is our top pick. We've tested that model, and it delivers excellent picture quality. Still, most people will be happier with Samsung's more affordable 4K OLEDs, which offer superior contrast — a factor that makes a far bigger impact on image performance than 8K resolution.

Does Samsung make soundbars?

Yes, Samsung offers a range of soundbar models across various budgets, including the highly rated Q990 series of Dolby Atmos soundbars. You can learn more in our full Samsung Q990F soundbar review.

Some Samsung soundbars support a feature called Q-Symphony when paired with certain Samsung TVs. Q-Symphony enables the soundbar and TV speakers to work in tandem, enhancing sound quality.

For more soundbar recommendations from Samsung and other brands, check out our home audio buying guides:

• Best soundbars
• Best Dolby Atmos soundbars
• Best surround sound systems
• Best budget soundbars
• Best soundbars with a subwoofer
• Best Bose soundbars
• Best Sonos soundbars

Are Samsung TVs better than LG TVs?

Samsung and LG both make excellent TVs, and it's hard to crown one brand as universally better than the other. Each has strengths and weaknesses depending on what you need and which specific models you're comparing.

For LCD-based sets, Samsung has traditionally branded its top models as QLED, while LG's are branded QNED. The underlying panel tech differs slightly, but performance is broadly similar. That said, Samsung's high-end QLEDs have held an edge over LG's top QNEDs thanks to higher brightness and more effective local dimming.

In 2026, both companies will also release advanced LCD-based TVs branded as Micro RGB, which promise even better color performance. However, it remains to be seen how Samsung and LG Micro RGB TVs will compare.

Both brands also produce some of the best OLED TVs on the market, and the competition is even closer here. Samsung's top OLEDs use quantum dots, boosting brightness and color compared to LG's midrange OLEDs. However, LG's flagship G5 OLED and G6 OLED use a four-stack design that enables them to rival Samsung's brightest OLEDs. Likewise, LG's OLEDs maintain deeper black levels in bright rooms. LG also offers OLEDs in more sizes, making the lineup more flexible for different budgets.

One important difference between all of LG and Samsung's TVs is their support for HDR (High Dynamic Range) formats. LG's mid- and high-end TVs work with Dolby Vision, while Samsung supports HDR10+. Both formats use dynamic metadata to optimize contrast and color scene by scene, but Dolby Vision is more widely adopted across streaming apps and 4K Blu-rays.

You can find LG recommendations in our guide to the best LG TVs.

What smart TV interface does Samsung use?

Samsung uses a proprietary smart TV interface built using the Tizen operating system (OS). Unlike other interfaces, such as Roku OS, Android TV, Fire TV, or Google TV, Samsung's Tizen platform is not available on smart TV models or streaming devices from other brands.

For many years, Samsung's Tizen OS featured a pop-up screen that displayed apps across a horizontal bar at the bottom of the screen, but Samsung updated its interface in 2022. Now, Samsung smart TVs use a full-screen homepage that organizes your favorite services and displays content recommendations. Most Tizen TVs feature support for Alexa or Bixby voice control, and newer models also support Microsoft Copilot AI. There's also a Gaming Hub section that allows you to access cloud services, including Xbox Game Pass, Nvidia GeForce Now, and Amazon Luna.

Samsung's smart TV interface works well across its TV lineup and offers access to all the best streaming services, but it's not the smoothest OS we've used. Even high-end models have been prone to hiccups and slight lag in the past. However, the brand's latest TVs have made notable improvements in this regard.

Most buyers should be satisfied with Samsung's smart TV performance, and no major services or features are missing. But if you prefer a different interface with slightly snappier navigation, we recommend checking out our guide to the best streaming devices for other options.

For display recommendations that use other systems, check out our full guide to the best smart TVs.

Are Samsung TVs prone to burn-in?

Samsung's QLED, Micro RGB, and Crystal UHD TVs are not susceptible to burn-in, but its OLED models can experience it in extreme cases. Burn-in occurs when a static image is left on an OLED screen for hours on end — the CNN or ESPN logo in the corner, for example — which can cause a faint, ghostly image to permanently stick to the screen.

Although Samsung OLED buyers should be aware of this risk, OLED TVs have built-in measures to prevent burn-in, including automatic pixel-shift modes and pixel refreshers. Publications like Rtings have conducted long-term tests on numerous OLED TVs, including Samsung models. While the results indicate that burn-in is possible, the tests suggest that individuals with regular viewing habits don't need to worry about it.

As long as you don't plan on watching cable news channels all day, burn-in shouldn't be a factor when deciding whether to buy an OLED TV. However, if you tend to watch just one cable channel for several hours a day, you're better off getting one of Samsung's QLED or Crystal UHD models, so you don't have to think twice about burn-in.

Do Samsung TVs support Dolby Vision?

No, not even the best Samsung TVs support Dolby Vision. However, they do support a similar format called HDR10+. Dolby Vision and HDR10+ are both dynamic metadata high-dynamic-range formats. This means that compatible content can be encoded with specific instructions that tell your TV how to handle HDR contrast and color on a scene-by-scene basis.

This is in contrast to the standard HDR10 format, a static metadata format that can include only a single set of instructions for the entire video, rather than providing scene-by-scene details. In practice, Dolby Vision and HDR10+ can deliver a more refined HDR experience with video quality that better matches the specific capabilities of your TV. However, these benefits over standard HDR10 are often very subtle.

Although Dolby Vision and HDR10+ offer similar capabilities, Dolby Vision is supported by more streaming services and 4K Blu-ray discs, making it the more desirable format.

Check out our HDR TV guide for more information about how these formats stack up.

Are matte screens better than glossy ones?

Some Samsung TVs use a glossy or semi-glossy screen, but the company has started to release more models that use a matte-like finish instead. They both have pros and cons that make them better suited for specific types of viewers.

Glossy screens are great at preserving high contrast and deep black levels, but they're prone to mirror-like reflections. This can be a problem if your room has lots of lights or windows. On the other hand, Samsung's anti-glare matte screens significantly reduce reflections. On the downside, the matte filter causes black levels to appear slightly elevated and washed out in a bright room.

The right style for you depends on your personal preferences and viewing needs. We tend to favor glossy screens for most uses, as high contrast plays a big part in overall picture quality. However, matte screens are better suited for spaces where ambient light cannot be controlled.

Notable Samsung TVs that use matte screens include the S95F, S95H, S90H, QN90F, and Frame models.

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