Most of the best Prime Day deals are still in stock, but the clock is ticking

Don't miss out on the Prime Day deals we've pulled out from the torrent of offers on Amazon's site.

Prime Day tech deals

Don't miss out on rare laptop deals, discounted foldables, high-performing budget Android phones, monitors, and more.

 

The AirPods 4 in case resting on an iPhone.

AirPods offer seamless integration with other Apple devices, like iPhones.

Prime Day headphone deals

Our favorite in-ear and over-ear models from Apple, Sony, and Bose are all at year-low prices

Struggling to choose between the two Sony models above? While the XM6 does sound a touch better, the XM5 topped multiple best headphones lists before its sequel came along. As such, we still think it's an excellent buy, especially at this price. If you travel a lot, the XM6 folds flatter and offers better noise cancellation and call quality, which could come in handy, but you're paying a lot extra today.

 

 

A side-by-side composite graphic with an original photo of a TCL X11L SQD QLED TV in our reviewer's living room next to an original photo of an LG G5 OLED TV in our reviewer's home office.

QLED TVs (left) and OLED TVs (right) both have key strengths and weaknesses.

Prime Day TV deals

Samsung's finest lead the way, along with plenty of budget TV picks or supercheap Fire Sticks

 

 

A two-panel image showing a close-up of a hand wearing a wide silver ring. In the left panel, the hand is shown from the back with long, dark red, glossy nails featuring a polka dot design. In the right panel, the same hand is shown palm-up, revealing a small envelope tattoo on the wrist. The background is an outdoor path with greenery visible on the right side.

The Oura Ring 4 is easily the most discreet wearable tracker on the market. It looks and wears just like a regular ring.

Prime Day fitness tracker deals

Smart rings and watches are ready to help your summer gains

 

side by side of a drip coffee maker and an espresso coffee machine

Prime Day coffee deals

Pods or coffee grounds - we've got your next caffeine fix ready

This Keurig is an excellent purchase at this price, and I'm so glad I picked this model last year over the slightly cheaper Mini (also on sale for $50 today). The larger water reservoir means I don't have to fill it for every cup, and it features a strong brew mode and heats up a lot faster than the Mini, as I found out when using one at a hotel recently. Don't forget to stock up on some coffee pods for it today if you're buying as loads are on sale. — Brendan Griffiths

 

 

The best Prime Day air fryer deals include top-tested models recommended by BI Reviews.

The best Prime Day air fryer deals include top-tested models recommended by Business Insider Reviews.

Prime Day kitchen deals

Air fryers and blenders are up to 40% off

I only picked up my first air fryer last year (this Instant Pot one that's down to $60 today, by the way). And it's been a good buy so far for things like wings, asparagus, and the like. But I do kind of wish I'd bought one like this Chefman model with a window, as I also use it for warming up/toasting bagels and need to constantly keep opening it to check I'm not burning them. Being able to look through the glass would be a clutch upgrade. However, glass is a bit harder to clean if oil spits onto it while cooking.

On the flip side of all that, I've also been tempted by something a bit bigger, like this Ninja model below! New York counter space says no, though. — Brendan Griffiths

I'm not much of a chef, but after seeing our kitchen editors praise the Caraway set, I gave it a shot a few years ago. More than being a pretty lineup on the range, this cookware really… cooks. They're a little heavy for my taste, but considerably lighter than cast iron and other viral brands I've tested. The surfaces heat evenly — and did I mention how nice they look on a countertop?

They're a regular participant during major deal holidays, but outside of that, it can be tough to find them on sale. — Sarah Saril

 

 

The Coop Original Pillow, shown on a bed during testing, and extra filling included in the shipping box.

One thing most Business Insider Reviews editors can agree on? The Coop Original Pillow is one of the best pillows for most sleepers.

Prime Day bedroom deals

Sheets, pillows, mattresses, beds, and more

 

 

side by side of a robot vacuum and a cordless vacuum with a blue prime day deals 2026 banner in the center

Prime Day vacuum & cleaning deals

Cordless and robo vacs for every budget

 

 

Prime Day furniture deals include a zinus bed and an outdoor dining set

The best Prime Day furniture deals include deep savings on patio sets and bed frames.

Prime Day home deals

Desks, air purifiers, baby items, and furniture are all on sale

 

 

Two Dyson hair styling tools with a blue Prime Day 2026 badge.

Prime Day beauty deals

Time to stock up on a skincare haul or treat yourself to a fancy Dyson?

Dry California weather is not for the dry of skin, and the Laneige lip products above really carry me through the thick of it. They're more than just hype — I actually restocked and bought three Lip Glowy Balm tubes as soon as midnight struck and Prime Day kicked off. They're not often on sale, so now is really the time to stock up. — Sarah Saril

 

The author wearing Ryka walking shoes with a blue Prime Day Deals 2026 badge.

Prime Day style deals

There's still time for a summer wardrobe refresh with these offers

These sub-$20 Celine Triomphe dupes are having a good, long moment. Their versatility across different face shapes, chic design, and, of course, low price make them irresistible. Editor Sam Crozier will be sporting them all summer — and now you can too at this low price.

I had the chance to test out this specific case after the iPhone 17 launched. It's a seriously sweet upgrade from your typical budget case: it uses premium materials with thoughtful features like pivoting loops and a clip for extra wallet security. At $100, it's still considered a pretty luxurious phone accessory, but this is a rare chance to save on a beloved brand. — Sarah Saril

 

An original image of a navy Away suitcase with a blue Prime Day Deals 2026 badge.

Prime Day luggage & travel deals

Don't let low-quality luggage ruin a vacation

 

 

When does Prime Day end?

Prime Day 2026 ends at the end of the day on Friday, July 26. Some deals will expire beforehand, especially lightning deals, and some items will only have a limited number of units available at the discounted price, so you could see prices increase before the sale officially ends.

On the other hand, we also see a small number of deals stick around a few extra days after Prime Day, so it's certainly worth a late look over the weekend as well.

Is Prime Day only for members?

Yes, the vast majority of deals will require a Prime membership to enjoy the exclusive price.

Not a member? That's OK, as there's a 30-day free trial that you can use to enjoy the full sale, along with all the other perks like fast delivery, Prime Video streaming, and more. You're under no obligation to keep Prime, and are free to cancel it within the 30 days before you become a paid subscriber.

Is Prime Day worth it?

Yes, especially the Summer version - October Prime Day can be hit and miss, as it's too close to Black Friday, but we always find plenty of highlights in the summer.

So much so, we always tell our friends looking for a TV or laptop, a new air fryer or vacuum, or even just things for the apartment like pet items, cleaning supplies, coffee pods, and the like, to hold on for Prime Day if they can, as prices get slashed on every category around the site.

We might get some of the best prices of the year on some items, while other deals we highlight include items with what we'd consider a great price right now - one that we'd make a purchase on ourselves or recommend to a friend. Inflation, tariffs, and the RAM shortage have increased prices on a lot of things this year, for example, so we're taking all of that into account when recommending these deals in the current climate to try to help find you the best bang for your buck.

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