With the big four-day sale ending tomorrow, you won't want to miss out on our roundup of the best Prime Day deals.
Over the last couple of days, plenty of deals have fallen by the wayside, and I'd be very surprised to see everything in this guide still here tomorrow morning.
We've spent time busily looking for discounts on items we've tested here on the Reviews team at Business Insider to ensure we only recommend the best products. Dive in below to see our picks across tech, home, kitchen, style, and beauty.
Prime Day tech deals
I've never seen the AirPods Pro 2 at a better price than this. Past sales have seen them dip to $160, but you're generally looking at $180-$200 for a standard discount during more low-key sales.
The audio quality and noise-cancelling both received massive upgrades over the first-gen Pros. If you have the original Pro 2s with the Lightning cable, the only difference besides the charging port is added dust resistance, so I'd hold off for the next-gen Pros rather than pick these up. Ditching that old Lightning cable for good is definitely tempting, though.
Apple's latest MacBook Air received a major boost for productivity fans this year as it now allows you to connect to two external displays while also using the laptop screen. The M4 chip is a powerful beast, and its base model with 16GB of RAM will handle a fair bit of multitasking and light media editing if you're looking to save money over a MacBook Pro.
This super-light and portable laptop is a great buy if you're heading to college. It will be supported by updates for years to come. Better yet, this is the cheapest price yet, and it likely won't get any lower before you head back to campus.
Is it even Prime Day if you don't buy another Echo speaker? While Alexa hasn't really evolved in years, we still find quite a lot of use for these smart speakers.
OK, most of it is setting timers and asking it the time or for weather forecasts, but Amazon is promising AI upgrades sooner rather than later. Hopefully, they're a bit more on it than Apple's utterly botched Siri Apple Intelligence rollout.
So why the Echo Pop? It's the cheapest of all the Echo speakers right now and a great entry-level model for anyone new to smart speakers. It's a nice size for a nightstand or a little music speaker on your desk. It's not particularly powerful, but a decent work-at-home option that won't disturb the rest of the house and can give your ears a break from wearing headphones all day. You could also pair it with a smart plug like the one highlighted below.
The entire Echo line is on sale for Prime Day until Friday, including the ones with a display at Amazon.
This is a neat (and cheap!) device that can help turn some regular household items into smart devices that can be activated by remote control via Alexa on your phone or Echo smart speaker (it won't work with Google or Apple speakers).
Typical uses include activating lamps or electric fans. Coffee makers are also potential winners, as they can keep the coffee pot heated or even be turned off remotely to save on energy bills.
If your device needs button presses to activate, though, just remember that this won't be any help unless you can leave it in 'on mode' - like a physical light switch on a lamp.
Digital notepads are really taking off, and this is the Kindle brand's second take on the large format, and it's never been cheaper. In addition to being a Kindle e-reader with a massive 10.2" display - excellent for those who prefer to read in a large print font - it's an excellent size for taking notes with the included pen.
I use one every day at work, and the various templates and folder setups are a massive improvement over the scraps of paper that used to litter my desk or get lost at the bottom of my workbag.
This version comes with the Premium Pen (which costs extra on the last-gen model), an eraser button on the top, and a programmable shortcut key.
If you have the original Scribe, I'd skip this one, as the design has not changed significantly, and both have the same software upgrades. Which more recently have included AI options that transcribe your notes into digital text, with mixed results, I must say. That said, I can barely read my own handwriting, so I can cut it some slack here.
Philips Hue is the most recognizable brand in the smart lighting game, and the vast range of colors available via the app on these super-long-lasting bulbs makes them my top pick whenever anyone asks me about them.
They're brutally expensive, though, so waiting for a Prime Day deal is certainly the way to go. This is a major discount, too, and one that might not come back around until Black Friday. These are certainly items I'd say are vulnerable to price hikes if the tariffs hit.
Despite being a few generations old now, Sony has continued to manufacture their XM4 noise-canceling headphones, and we're not complaining one bit.
They remain a phenomenal value and are much preferred by many music fans over the XM5 thanks to their much more compact design for storage, comfy fit, and a price that's so much cheaper than modern greats from Sony, Bose, and Apple. You simply can't get a better set of headphones than this for under $200.
Oura is the biggest name in smart rings and is our go-to pick, even over Samsung's Galaxy Ring. If you're looking for a subtle health tracker that looks pretty cool as well, you can't go wrong here. Multiple sizes and colors are on sale today.
The Oura can track various fitness and wellness metrics, including sleep, heart rate, steps, and other activities. Many find wearing a smartwatch all the time, especially when sleeping, is a bit much. So a smart ring is a great alternative if you don't mind having to use your phone to check out the data. The eight-day battery batters Apple and Samsung's smartwatch efforts, too.
Prime Day home & kitchen deals
I bought this budget cordless vacuum cleaner myself a few months back after spending a lot of time researching the cheapest options available on Amazon. Yes, there were cheaper options, but many were lacking in the power department, and the Tikom V500 seemed to pack a bigger punch than anything else while still coming in under $100.
I've been very happy with it so far. The battery lasts 34 minutes in normal mode and 19 on turbo. Normal is great for grabbing tiny bits of debris or cat litter and tufts of tumbleweed-like cat hair, while I use turbo for full apartment cleans or grabbing heavier things like dry cat food kibble. It's a little heavy in handheld mode, but I feel I've got a real bargain compared to the amount of money you'd spend on a brand like Dyson.
That said, if you do fancy a splurge, the Dsyon V8 Plus is 36% off at $299. If you're in a small carpet-free apartment, though, I think you're better off with the Tikom. Check out our guide to the best cordless vacuum cleaners for more details about other options.
I bought my first air fryer, which was also an Instant brand one last year. And as good as it's been, if I'd known how much I'd come to rely on it, I wish I'd bought this model instead.
I perhaps should have paid attention to our guide to the best air fryer, as this is our No. 1 pick. The killer app of this model over my entry-level, cheaper one is that gloriously large window. Being able to check how things are coming along without opening the draw and letting all the heat escape with my interruptions is on the top of my wishlist when I eventually upgrade to a new model.
Some of the best standing desks are getting pretty pricey, even when they don't offer extra features. Flexispot has done a great job of keeping costs down, though, on their entry-level models, and this Prime Day discount is a great chance to check out the growing trend at home.
Prices go even lower if you choose one of the smaller surfaces, and there are many colors to choose from as well. You can program different pre-set heights for sitting and standing for more than one user. This one also has a hook for headphones, which is a super basic extra touch, but one we love to see.
I do a lot of baking at home, and there are few kitchen tools I come back to more than my KitchenAid mixer. The compact Classic version has a paddle, whisk, and dough hook attachment, helping you evenly combine ingredients for any recipe. Plus, you can add more attachments, like a pasta maker, if you want.
Despite its smaller size, this KitchenAid still packs plenty of power with 10 mixing speeds. The individual parts are also dishwasher safe for easy cleaning.
As a certified coffee snob who lives in a tiny New York apartment, the Nespresso Vertuo Pop+ has been an absolute lifesaver. With the help of the Aeroccino3 Milk Frother, which is also 25% off for Prime Day, I can use it to make all the coffee and espresso drinks I love, hot or iced. But its compact footprint means it doesn't take up too much valuable kitchen real estate.
This limited edition version of our favorite budget Nespresso machine is cute-as-can-be with pistachio accents, making it the perfect pop of color to add to your kitchen.
If you're a hot sleeper, look no further than our top memory foam cooling pillow. Dual gel layers and a quilted cooling cover mean you never have to turn this pillow over to the cool side.
The pillow's medium firmness offers the perfect amount of pressure relief around the neck and shoulders for back and side sleepers, helping you maintain spine alignment throughout the night. At 57% off, it's rare to see a price this good.
One of our top mattresses for back pain, the Nectar Classic Mattress is made with premium gel memory foam that molds to your specific body shape to expertly relieve pressure. Its medium firmness will be a particularly good choice for side sleepers, but it can be well-suited for any sleep type.
Having covered the best queen mattress sales by retailer every week for months, I can tell you it's rare to see the queen Nectar Classic Mattress drop below $649, but for Prime Day, you can get it for just $537, making it one of our top Prime Day mattress deals.
Prime Day style & beauty deals
If you're the type of person who likes to style your hair with a sleek, straight blowout one day and voluminous waves the next, the Revlon One-Step Volumizer is the only tool you'll ever need. An updated version of the original Revlon One-Step Volumizer, which is also on sale this Prime Day, the 2.0 features a slimmer handle that is more comfortable in your hand and allows you to better control the brush. Plus, the new version has a smaller barrel for a wider variety of styles and adds more heat settings to help you avoid unwanted damage.
At 60% off, the One-Step 2.0 is one of the best Prime Day deals over 50% off we've seen this year. You're unlikely to find it at a better price, at least until Black Friday. So, now's a great time to snag it, especially if you plan to beat the summer humidity with some anti-frizz styling.
The no-frills Original Wet Brush is genuinely one of the hero products of my lifetime. As someone with long, thick hair that's prone to knotting, combing through my wet hair after a shower used to be a nightmare. I picked this up on a whim at least a decade ago, and I've never been without one ever since.
I was skeptical at first that the Wet Brush's soft, flexible bristles would actually detangle my hair, but the brush glides through hair like a dream, painlessly loosening any knots along the way with minimal breakage. At just $6, it's a steal.
Everyone needs a go-to lip balm, and the best ones keep your lips both hydrated all day long and also provide the perfect glossy, but not greasy, finish. The Laneige Lip Glowy Balm excels at both, which is why it's the best lip balm we've ever tested.
Formulated with nourishing ingredients like shea butter, this balm keeps lips moisturized all day without any stickiness. It comes in a variety of subtle tints, but the best deal you'll find for Prime Day is on the Berry version. We rarely see the balm on sale for more than 20% off, so this is one to grab while you can.
Any dermatologist will tell you to keep your hands off any breakouts, but if you're guilty of pimple popping, these acne patches might just save you. All you have to do is stick one on clean, dry skin and forget about it for six to eight hours while it absorbs gunk and flattens the zit.
The best part about these ones is that they're virtually invisible, so you can even wear them during the day without drawing unwanted attention to any blemishes. For Prime Day, grab a 72-pack for $24.
As someone who hates wearing lipstick, this is one of the few pigmented lip products I reach for. Clinique Black Honey has been a cult favorite for decades, and for good reason. Its glossy, balm-like formula keeps my lips hydrated all day, unlike most lipsticks, which are too drying.
The shade itself is incredibly versatile and blends well with nearly every skin tone. Plus, it's buildable, so you can take it from day to night with just a few swipes. I've never seen Black Honey be more than 15% off on Amazon, so now's the time to grab it.
This stylish and comfy sweatsuit is a near-perfect dupe of the Spanx Air Essentials set for a fraction of the price, earning it a top spot in our best sweatsuits guide. The stretchy and silky fabric feels extremely high-quality for the price, which we were impressed with in our full review.
The set comes in over 15 shades, most of which are on sale for Prime Day. We also love how the two pieces can be worn together or mixed and matched with other pieces in your closet to create different looks.
A stylish and comfortable walking sneaker is a must-have, and you can't go wrong with our top women's walking shoe. The Adidas Ultraboost Light will serve you well whether you're running errands, standing all day, or walking for hours on end.
We love the Ultraboost Light's fit. It's snug and supportive but gives your foot enough room to spread out. At 55% off, you'll be hard-pressed to find this pair at a better price.
[Update: these are $10 cheaper at Nordstrom if you're quick]
My Rothy's flats have been a staple in my closet ever since I got them. They're incredibly lightweight and made with sustainable materials. Plus, unlike other flats I've tried that were uncomfortable or gave me blisters, Rothy's fit perfectly and are supportive enough to walk in all day.
The Square Mary Jane, one of our favorite Mary Janes, is the best Rothy's deal we've seen for Prime Day. All four colors are $60 off, so grab a pair or a couple.
One of our style editor's top Prime Day fashion picks, the Baggallini Carryall Laptop Tote is the best budget work bag you can buy. It's made with durable nylon and weighs just over a pound, making it one of the lightest work bags we've tested.
The bag also features a stellar internal organization system, including a padded laptop sleeve, tons of pockets, and an included wristlet. It would make a great companion on any trip or a day at the office.
These breezy, wide-leg pants are the perfect shorts alternative for summer. They have deep pockets for your phone or wallet, and will feel light as air even in heat wave temperatures.
These pants are also lined, so you don't need to worry about the light striped pattern being transparent. At 55% off, you're unlikely to find a better price.
When do the Prime Day deals end?
Prime Day officially ends at 11:59 p.m. PT on Friday, July 11. However, some offers are one-day 'daily deals', while others will only last as long as the stock does.
Lightning Deals, especially the really good ones, are usually only live for a few hours.
Are all deals exclusive to Prime members?
No, but most are. Some items are just on a general discount, and we've spotted quite a few like that this year.
The majority are locked behind Prime membership. On the plus side, if you're not a member or haven't been for quite some time, you'll be able to get a 30-day free trial, and you're free to cancel as soon as Prime is over.
Will Prime Day deals be the cheapest prices of the year?
Very difficult to say. Many prices are the best we've seen so far this year, but there's a chance that the Black Friday deals in November could go lower, especially as more stores get involved. For Amazon's own devices, though, there's a strong chance that these are the best prices, or they won't go any lower for Black Friday.
Tariffs could be a big factor this year, and prices on goods made (or containing non-US parts) outside the US could rise.
This could really hit electronics in particular, so if you've been thinking of getting a new TV or laptop, we'd get one sooner rather than later.
The initial July 9th deadline for tariff agreements has been extended for some countries, but it won't affect Prime Day prices mid-sale anyway, as those items will already have been shipped to the US beforehand.
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