If you're shopping for a new TV in 2025, we recommend buying a 4K model. A 4K screen offers a more detailed image than an HD display, and though some brands sell even higher-resolution 8K TVs, their benefits are hard to see. But while all 4K TVs deliver a sharp picture, their contrast, color, and smart capabilities can vary a lot. The best 4K TVs balance these performance elements with general ease of use and a reasonable price tag.
Our experts have been testing home theater products for over a decade, and we've used that experience to curate a list of the six best 4K TVs. Based on our hands-on reviews, our top pick is the Samsung S90D OLED, which offers high contrast, vivid colors, and deep black levels. But buyers on a tighter budget should check out the more affordable Hisense U6N QLED. It's dimmer than pricier TVs, but delivers the most impressive picture quality we've seen in its class.
We also recommend models from LG, TCL, and Roku, with specific picks geared toward midrange pricing, smart TV navigation, and watching content in a bright room.
Our top picks for the best 4K TVs
Best overall: Samsung S90D 4K TV - See at Amazon
Best on a budget: Hisense U6N 4K TV - See at Amazon
Best midrange OLED: LG C4 4K TV - See at Amazon
Best mid-tier QLED: TCL QM7 4K TV - See at Amazon
Best anti-glare display: Samsung S95D 4K TV - See at Amazon
Best smart TV system: Roku Pro Series 4K TV - See at Walmart
Best overall
The S90D offers the most impressive balance between picture performance and price of any 4K TV we've tested. The display uses an OLED panel with quantum dots, enabling an infinite contrast ratio, a wide range of colors, and a brighter image than midrange competitors from LG and Sony.
OLED tech gives the S90D deep black levels and wide viewing angles, while the display's quantum dots allow it to produce more intense colors than a standard OLED. It also has exceptional peak brightness for a midrange set. We measured a max of 1,240 nits, which is about 200 nits more than its predecessor, theS90C. This level of brightness makes the TV a great fit for dark home theaters and typical living rooms. HDR (high dynamic range) movies and shows from 4K Blu-rays or streaming services like Prime Video and Disney Plus look especially stunning using the HDR10 and HDR10+ formats.
The S90D's OLED panel and quantum dots work together to deliver best-in-class contrast and color.
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Smart TV features are also robust, with access to every popular app. You also get Alexa and Bixby voice control. The interface is solid, but we do wish navigation speed were more consistent, and we encountered a few glitches involving notifications and a setting that's supposed to disable apps from automatically opening. These are minor drawbacks, though, and are likely to be fixed with firmware.
The S90D also includes a Gaming Hub that lets you access cloud services like Xbox Game Pass to stream games without a console. Samsung and LG are the only brands to include the Xbox app built-in. If you pair the TV with a gaming PC, it can also support a smooth 144Hz refresh rate.
The TV's only notable con is its lack of Dolby Vision support. Most Dolby Vision content will instead play in standard HDR10, but the TV's HDR10 performance is so strong that most people won't notice a difference. Check out our HDR TV guide for more details on how Dolby Vision compares to other formats.
With deal prices as low as $1,400 for the 65-inch model, the S90D is the best 4K TV — and the best TV period — that you can get for the money. Samsung also sells a newer 2025 version of this TV, the S90F. This updated model should offer some performance improvements, but it currently costs a lot more than the S90D. For now, the S90D is the better value.
Check out our guide to the best Samsung TVs.
Note: The 42-, 48-, and 83-inch S90D models don't incorporate quantum dots, so their color volume can't match that of other sizes.
Best on a budget
The Hisense U6N is the best 4K TV for anyone who wants an affordable QLED that doesn't skimp on picture quality.
Like its predecessor, the U6K, the U6N uses quantum dots and full-array local dimming, features typically reserved for pricier displays. Even better, the U6N has a Mini LED backlight with more dimming zones than the older U6K, which gives it improved contrast control. Though its full retail price is $800, the 65-inch U6N is often on sale for under $500, making it the most affordable Mini LED TV on the market.
The U6N's contrast is superior to every other TV we've seen in its price range.
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But while the TV's contrast performance is great for its class, black levels aren't quite as deep and uniform as they are on pricier QLEDs or OLED models. We also noticed a bit more banding (blocky rather than smooth gradients of color) in certain streaming apps. But these flaws are forgivable, given the low cost. The U6N is also dimmer than more expensive sets, with a peak brightness of around 625 nits. Though not as bright as top models, that's still enough to start seeing the benefits of HDR content. It also offers Dolby Vision support to display the most accurate HDR image the panel can produce.
On the downside, the U6N is limited to a 60Hz refresh rate. This means it can't enable 120Hz support with a PS5, Xbox Series X, or Nintendo Switch 2. Viewing angles are mediocre, too, but they're on par with what you can expect in this price range.
If you want to enter the world of 4K HDR TVs but don't want to spend too much, the Hisense U6N is an ideal starting point. It's budget-friendly without sacrificing the key features that make an HDR TV worth owning. Hisense also has a new 2025 version of this TV, the U65QF, that promises to deliver a brighter picture and a higher 144Hz refresh rate. But it costs more and uses the Fire TV operating system, which we like less than Google TV. While it remains in stock for less money, the U6N is still the best 4K TV on a budget.
For more affordable display recommendations, check out our guides to the best budget TVs and best TVs under $500.
Best midrange OLED
LG's C4 came close to earning the top spot in this guide as the best 4K TV overall, but the Samsung S90D has an edge in a few areas. Still, the C4 is an excellent midrange OLED alternative for anyone who prefers the LG brand.
Though it lacks the quantum dot tech that boosts Samsung's OLED in brightness and color volume, the C4 still has great image performance and solid smart TV capabilities. Like all TVs that use OLED panels, the C4 achieves an infinite contrast ratio with inky black levels that look fantastic when watching movies in a dark room.
It also has good viewing angles, so contrast doesn't fade if you're sitting toward the side of the TV. Peak brightness is good for a midrange OLED, at around 1,000 nits, which is about 200 nits more than the older C3 this model replaced. However, the C4 can't match the 1,200+ nits that Samsung's similarly priced S90D can hit.
The LG C4 is one of the brand's top midrange OLED models.
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On the plus side, the C4 does have one picture-quality perk that our top pick lacks: Dolby Vision support. Dolby Vision is regarded as the best HDR format since it can tell your TV how to display contrast and colors with more precision. However, its benefits are subtle, especially on TVs in this class. We don't consider Dolby Vision to be a must-have feature, but it is a nice inclusion.
LG's webOS platform also provides access to popular apps, and the TV's unique Magic Remote allows you to navigate menus by pointing at the screen to move a cursor.
We think Samsung's S90D has a slight upper hand in image performance for the money, but the C4 is a strong runner-up that's definitely worth considering, especially if you're a fan of LG or consider Dolby Vision to be essential. A slightly improved 2025 version of this TV, called the C5, is also available. But considering the current price difference, we still recommend the C4 as the better buy.
Best mid-tier QLED
TCL's QM7 4K display is a midrange TV champ, with performance that beats more expensive mid-tier QLEDs from brands like Samsung. During our review, we measured a peak brightness of around 1,700 nits, which enables the TV to deliver excellent HDR performance, even in rooms with lots of light.
Like the Hisense U6N, this TV uses a Mini LED backlight with full-array local dimming capabilities. But while the U6N has a couple of hundred dimming zones, the QM7 has over 1,000, which enables better control over its light output. This results in good black levels and minimal blooming (large halos around bright objects). However, black levels looked a little elevated and patchy in certain scenes when we tested the TV in a dark room, but performance is strong considering the QM7's price.
TCL's QM7 has impressive HDR brightness and excellent midrange performance.
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Colors are also vivid and rich, with a wide gamut thanks to the display's quantum dots. Unfortunately, those colors do fade a bit if you watch the TV from an off-center position. Likewise, picture processing isn't as high-end as we've seen on flagship Sony, LG, and Samsung sets, so low-quality streams and cable TV feeds don't look quite as sharp as they appear on pricier displays.
On the plus side, the QM7 is one of the few TVs in its price range to support a fast 144Hz refresh rate when paired with a PC (120Hz with a PS5 or Xbox Series X). This can enable smoother gameplay. We were also impressed by the TV's snappy Google TV interface and handy backlit Google Assistant voice remote, which made navigation a breeze. However, we did encounter a few small glitches here and there with the operating system, but nothing too troublesome.
The 65-inch QM7 is sometimes on sale for as low as $679, which is an excellent price for a TV with this level of performance. TCL sells a new 2025 version of this set, called the QM7K, that should offer some improvements. But for the money, the 2024 QM7 is still the best midrange 4K TV available.
Check out our TCL QM7 4K TV review.
Visit our guide to the top sports TVs.
Best anti-glare display
Samsung's S95D is one of the brightest OLED TVs we've reviewed. It also boasts an anti-glare screen with a matte finish to combat reflections better than any other display in this guide. These two qualities make it an ideal OLED for buyers who have bright rooms plagued by glare from windows and lights.
With the S95D set in Filmmaker mode (the TV's most accurate picture preset), we measured a peak brightness of 1,700 nits. The only OLEDs that can get brighter are Samsung's newer S95F and LG's 2025 G5. And both of those TVs cost substantially more.
Samsung's S95D has an anti-glare screen that uses a matte finish to prevent reflections.
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In addition to delivering excellent HDR10 and HDR10+ performance with vivid colors and punchy highlights, the TV's high brightness gives you more wiggle room to adjust the display's luminance to suit rooms that let in a lot of light. The S95D is also one of the few TVs you can buy that uses a matte screen instead of a glossy screen.
Though glossy displays have perks, they're prone to showing lots of reflections in bright rooms. In contrast, the S95D's matte finish essentially eliminates glare and reflections. This makes it a game changer for people who struggle with reflections caused by lights and windows. As a result, this set is a top recommendation for people who like to watch sports during the day. However, there is one catch that comes with the matte screen: it hurts black-level performance in a bright room.
The S95D's black levels in a dark room look just as deep as they do on any OLED, but once you put the lights on, black levels become elevated with a more gray and hazy look. This is particularly noticeable when you watch movies and shows with lots of dark scenes.
Ultimately, whether you like the S95D's matte screen comes down to personal preference and your priorities as a viewer. But if you want a display that almost completely eliminates reflections and delivers high-end image quality, this set offers terrific value.
Buyers should note that Samsung's 2025 S95F OLED also has a matte screen and offers an even brighter image. But given the S95F's hefty price tag, we only recommend that newer model to big TV enthusiasts with deep pockets.
Check out our Samsung S95D 4K TV review and our Samsung S95F 4K TV review.
Best smart TV system
The Roku Pro Series is an excellent 4K TV for anyone who wants a simple and straightforward smart TV experience. The display is one of the few QLEDs in the upper-midrange class to come with the Roku OS (operating system) built in. Roku OS is our favorite interface thanks to its streamlined navigation and reliable performance.
Roku's home screen focuses on apps with access to every major streaming service there is. Apps are arranged via large icons that you can order however you like. Unlike other smart TV systems, like the Fire TV OS, Roku doesn't bombard you with content recommendations on the homepage, but you can always jump into the "What to Watch" section on the sidebar to see various recommendations across genres.
The TV's assembly is also convenient with left and right feet that can be attached without any tools. Instead, they have knobs that can be turned to keep them in place. You can also choose between a low or high position to accommodate a soundbar.
The Roku Voice Remote Pro is rechargeable and has backlit keys and a handy "find my remote" chime.
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Roku's remote is user-friendly, too, with several handy features that are rare for this class. You can charge the remote via USB, so you don't need batteries, and it has backlit buttons for easy use in a dark home theater. Hands-free voice search is supported with a wake word, but you can deactivate this with a switch and engage search by a button if you prefer. Our favorite feature is the "lost remote finder," which activates a chime on the remote if you ever lose it.
When it comes to picture quality, the Roku Pro Series is no slouch. This is the brand's flagship TV, and it delivers good image performance. The QLED panel has a Mini LED backlight with local dimming, which enables vibrant colors, high HDR contrast, and solid black levels. However, viewing angles are poor compared to OLED TVs and pricier QLEDs from Samsung. Likewise, the TV's processing and peak brightness can't quite match other top QLEDs, like TCL's QM85 or Hisense's U8N.
But when looking at the total package, we like how the Roku Pro Series balances ease of use without sacrificing image quality features like Mini LEDs and quantum dots.
Check out our Roku Pro Series 4K TV review.
Visit our guides to all the best smart TVs and best Roku TVs.
How we test 4K TVs
We test TVs in various lighting conditions.
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To test the best 4K TVs, our experts focus on several key parameters, including picture clarity, high-dynamic-range (HDR) performance, color gamut, contrast, viewing angles, smart TV capabilities, navigation speed, and value.We've been reviewing tech products for over a decade and have used that experience to inform our testing methodology.
We use an X-Rite iDisplay Plus colorimeter with test patterns found on the Spears & UHD HDR Benchmark 4K Blu-ray to measure a TV's brightness and color capabilities.
We also use a series of demo scenes and real-world content to evaluate each 4K TV's overall picture quality, with a specific focus on scenes that emphasize black levels, specular highlights, color fidelity, and sharpness with native 4K, high-definition (HD), and standard definition (SD) material via cable, Blu-ray players, and all of the best streaming services. TVs are also evaluated in different viewing conditions, including a completely dark room for critical movie watching and environments with various lights on and windows to test daytime performance and reflection handling.
Smart TV functionality is also considered, with tests to measure how long apps take to launch and how smooth menu navigation is. We also evaluate voice search responsiveness and digital assistant capabilities.
For additional details on our testing methodology, check out our breakdown of how we review tech products.
4K TV FAQs
Samsung 4K TVs use the Tizen operating system.
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What are the best brands for 4K TVs?
LG, Samsung, Sony, and Panasonic are among the top 4K TV brands. Though typically more expensive than other options, these companies' TVs are known for delivering cutting-edge technology, modern designs, and great quality control. If you're in the market for a premium TV, you can't go wrong with flagship models from these manufacturers.
Meanwhile, brands like TCL, Hisense, and Vizio are top midrange and value-priced TV market players. Though build quality isn't always on par with more expensive brands, these companies offer advanced features, like quantum dots and Mini LED dimming, for less than the competition. If you want the best bang for your buck in a midrange TV, these are the brands you should consider first.
Companies like Amazon and Roku also make solid entry-level and midrange TVs. Their flagship offerings are decent options when on sale during TV deal events like Black Friday, but you can typically find better displays for less money from TCL, Hisense, or Vizio.
Finally, budget brands like Toshiba and Insignia are known for selling entry-level LED displays that use Amazon's Fire TV operating system. Though inexpensive, these sets are about as basic as TVs get. We typically recommend paying a bit more to get one of our picks for the best 4K TVs listed above, but these displays are decent enough if you just want a cheap TV for casual viewing.
When will 2025 4K TVs be available to buy?
Many brands, including LG, Samsung, TCL, and Hisense, revealed new 4K TVs at CES in January 2025. Several of these new models are now rolling out to stores, and we're in the process of reviewing many of them for consideration in our guide.
However, it's important to remember that 2024 TV models will remain available to buy for the majority of the year, and they're currently a lot cheaper than their 2025 successors. With that in mind, we'll continue to recommend 2024 models as long as they remain the better overall value.
Learn more about new TV models in our 2025 TV roundups:
- Samsung 2025 OLED and QLED details
- LG 2025 C5 and G5 OLED details
- Top TVs revealed at CES 2025
- Top TV trends for 2025
What size 4K TV should I get?
What size 4K TV you should buy depends on your space, how far you want to sit from your display, and your budget. In general, bigger TVs cost more than smaller ones with comparable features, and you'll need to have enough wall mounting space or a large enough TV stand to accommodate whatever display you get.
TV sizes start as small as 24 inches and reach around 98 inches. A few manufacturers have premium models that are even larger. Many companies reserve their best picture quality and design features for their larger sizes. Though not a hard rule, midrange features are often reserved for models that are 50 inches or larger, and high-end features tend to start in 55-inch models.
Most companies use 65 inches as their flagship size to highlight their best 4K TVs, and for many people, 65 inches hits just the right sweet spot to offer a solid home theater experience without taking up too much real estate or totally breaking the bank.
If space and budget aren't a concern, what size 4K TV you should get can be best determined by how far you plan to sit from your display. This is because the benefits of 4K resolution become most noticeable when you sit at a distance of about one to 1.5 times the size of your TV. For instance, to get the most out of a 65-inch 4K TV, you should sit between 5.4 and 8.1 feet from your TV. Crutchfield has a handy chart recommending 4K TV sizes based on your seating distance.
For 4K TV recommendations tied to certain sizes, check out our size-specific guides:
What are the best smart TV interfaces?
Practically any new 4K TV you buy will be a smart TV, which means it features built-in support for accessing popular apps and streaming services. However, different companies use different smart TV interfaces. Here's a rundown of the different platforms that each brand uses.
- Tizen: Samsung
- webOS: LG
- Vizio Home: Vizio
- Google TV: Sony, TCL, Hisense
- Roku TV: Roku, TCL, Hisense
- Fire TV: Amazon, Panasonic, Toshiba, Insignia, Pioneer, Hisense
Though a few services may be missing here and there, all major streaming apps are supported across every operating system. However, each system's navigation style, personalization options, and extra features differ.
We prefer Roku's interface because it is the simplest, most user-friendly, and most reliable. However, its visual style is a bit outdated compared to other options that present a more content-focused approach. Ultimately, every system has pros and cons, but they all get the job done.
If you're unhappy with your TV's built-in interface, you can purchase a separate streaming device with your preferred platform. Roku and Fire TV options are often sold for as low as $20. Check out our guides to the best streaming devices and best Fire TVs for more details.
What's the difference between OLED and QLED?
OLED and QLED TVs are two of the most popular display types on the market, and each has its pros and cons.
OLED TVs have self-illuminating screens. This means they can dim and brighten each pixel to create an infinite contrast ratio. This makes OLED the ideal choice for people who want the absolute best image quality, especially if you like watching movies in a dark home theater.
QLED TVs, meanwhile, are a type of LED TV that relies on older LCD panel technology that requires a backlight to illuminate their pixels. These backlights can include multiple zones to brighten and dim specific areas, but even the most advanced QLED models can't match the pixel-level contrast of an OLED. This can cause an uneven look in dark scenes where you can see halos around bright objects or washed-out black levels that look gray.
Where QLED TVs have an edge, however, is with max brightness. Midrange and high-end QLED TVs can get brighter than most OLEDs. QLED models also tend to be less expensive than OLED TVs, and they present no risk for burn-in. For more details on the differences between each panel type, check out our QLED vs. OLED comparison.
What is burn-in?
Even the best OLED TVs are technically susceptible to an issue called burn-in. If a static image is left on the screen for hours on end — the CNN or ESPN logo in the corner, for example — a faint, ghostly image can get left stuck on the TV.
Though OLED owners should be aware of this risk, OLED TVs have specific measures built in to prevent burn-in, including pixel refreshers and pixel shift modes. Publications like Rtings have conducted long-term tests with OLEDs, and while their results do show that burn-in is possible, their tests show that people with regular viewing habits don't need to worry about it.
I've owned an LG CX OLED TV for over three years, and the display has no signs of burn-in. Though burn-in is something that QLED TV owners don't have to think twice about, in my experience, as long as you don't plan on watching CNN all day long, burn-in shouldn't be a factor when deciding whether to buy an OLED.
What is HDMI 2.1?
Many 4K TVs in the mid and premium tiers now include one or more inputs that support the HDMI 2.1 standard. HDMI 2.1 enables 4K signals at 120Hz (some brands even support 144Hz with a PC), along with features like variable refresh rate (VRR) and auto low latency mode (ALLM) to provide smooth gaming performance with less lag.
Every device in your home entertainment chain needs to be compatible with the HDMI 2.1 specification to enable its features. So, if you have a gaming console hooked up to a soundbar that's connected to your TV, all three components need to support HDMI 2.1. Likewise, you need to use ultra-high-speed HDMI cables rated for 48Gbps to transmit the necessary bandwidth for an HDMI 2.1 signal. Visit our guide to the best HDMI cables for affordable recommendations.
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