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Take one lap around a Sephora, a mall, or a scroll-through on any fragrance site, and you are bound to spot something pink, purple, or plum. Berry is back, popping up in nearly every new fragrance launch these days.
What used to be the stuff of middle-school lip-gloss keychains is suddenly chicer than ever. No matter the price point, you’re bound to run into it in 2026. Indie perfume house Fulton & Roark launched its raspberry-and-blueberry fragrance, Lady Bird ($205, Fulton & Roark), at the tail end of last year.
The post Your Favorite High School Fragrance Is Finally Back appeared first on The Daily Beast
