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In moments of unimaginable loss, one truth becomes clear: healing is never something we do alone. This sentiment feels especially poignant for Los Angeles right now. As the city grapples with the ongoing devastation of wildfires, it remains uplifted by an unshakable sense of community. While the flames have brought shock and grief to Angelenos, they’ve also sparked a powerful wave of support.
Neighbors are helping each other, people from around the country are donating to causes supporting the city, first responders, and those who have lost their homes, and brands are stepping up to assist the community in meaningful ways—especially in the beauty space.