Smell is the strongest sense tied to memory, but for those who obsessively buy and test new fragrances, it can be hard to parse the memorable scents from the rest. There are lovely perfumes—sophisticated, complex, even universally appealing. Then, there are some scents that feel truly unforgettable.
When I opened Ellis Brooklyn’s Vanilla Man Eau de Parfum, I felt it immediately: in my hands, I held a memory capturer. That statement may sound like florid nonsense, but it comes from the simple awareness that, given how much I loved it, it would be spritzed in such heavy rotation that I’ll forever associate it with this season of my life.
It is, and I say this without a smidgeon of hyperbole, the perfect winter 2025 scent.
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