Read the pitch deck an influencer marketing startup used to raise $4.7 million to supercharge its AI and data tools

CreatorDB's pitch deck starts with a baseball reference

"Leading the creator economy's much needed Moneyball revolution," the slide says, referencing the cost-efficient approach employed by former Oakland Athletics general manager Billy Beane.

Then the deck goes straight into an overview of the company

Here's what the slide says:

Industry

• Driving the next evolution of the creator economy with a data-driven approach to influencer marketing
• The annual spend for influencer marketing has been doubling every 3.5 years since 2008
• Industry growth was further accelerated by the pandemic, with brands keeping their new budgets

Product

• An ecosystem consisting of two primary products:

  • CreatorDB for businesses
  • CreatorLabs for creators
• Streamlining and standardizing influencer marketing through AI-powered analytics for better content fit, campaign scaling, and ROI optimization.
• Being primarily a self-service platform filling in the gap for companies not needing an agency partner.

Team

• A world-class team with expertise in software, big data, and global brand marketing.
• 65+ full-time employees across 14 languages, with leadership from top companies: Microsoft, IBM, HTC, Gogoro, ASE, Remitly

Traction

Bootstrapped while scaling revenue to millions and reached profitability in just 17 months.

Trusted by global brands, including: Perplexity, Shopee, World of Tanks, Remitly, Acer, McDonald's, Yakult, VISA, Surfshark, Oderlia, Dyson, Airalo

It outlines its traction

Here's what the slide says:

Net Dollar Retention

• 115%+ NDR (customers expand spend year over year)

Capital Efficiency

• Rule of 40 of 51% in 2024, exceeding industry benchmarks
• Burn Multiple (Net Loss / New Revenue) of 0.16 in 2024
• Operating margins improved >20 points YoY, while maintaining 56% growth

Customer Growth & Retention

• 3x increase in gross revenue rate in last 2 years
• New marquee customers: Perplexity, Remitly, Notion, Airalo, Nomad, Emma

Database & IP

• 7B+ data points collected daily across 32M+ creator profiles
• 2 patents granted; 7 in process all in AI space (NLP, inference, data pre-processing)
• Database scaled 3× creators, 2x daily data points in past year

The deck explains the problems it says creators and brands are facing

Here's what the slide says:

The problems being experienced by both sides of the industry as it expands rapidly from being experimental to the core part of many businesses operations.

For Businesses

• Discovering & engaging with relevant creators
• Measuring and improving influencer marketing ROI
• Scaling proven creator content strategies

For Creators

• Understanding how to treat content creation like a business
• Connecting with businesses while remaining independent
• Monetizing content in efficient and non-intrusive ways

CreatorDB outlines several solutions for creators and brands

CreatorDB offers "comprehensive influencer marketing solutions tailored for businesses of all sizes," per the slide.

Here's what the rest of the slide says:

Agency

A full-service influencer marketing solution handling everything from creator sourcing to campaign execution, helping brands launch high-impact influencer campaigns with data-backed precision.

SaaS

A data-driven influencer marketing platform providing access to 10M+ creators, advanced insights, and campaign management tools to empower SMEs with scalable, self-service solutions.

Talent

A creator-first platform that connects influencers with brand deals, content insights, and monetization strategies, helping them scale their reach and revenue.

API

A scalable API that enables businesses to integrate influencer data, track competitor campaigns, and enhance audience targeting, powering smarter marketing decisions.

Then it explains why CreatorDB 'wins' and gives examples of its work with brands

Here's what the slide says:

Serving the Underserved

• SME-focused approach addressing a high-growth but often overlooked segment.
• Scales with clients as they grow, providing tailored solutions beyond enterprise-focused competitors.

Seamless Global Expansion

• Proven track record in Japan, Korea, Taiwan, US, EU for fast, frictionless market entry.
• Cross-border playbook simplifies complex international campaigns.

Superior Data-Driven Insights

• 7B+ daily data points + patented categorization = smarter influencer selection.
• Outperforms traditional search tools for better targeting & ROI measurement.

Broader Access to Creators

• Aggregates data from public sources for a far-reaching, diverse influencer pool.
• No reliance on opt-ins, ensuring brands can find niche and high-performing creators.

The slide also highlights some case studies with brand partners:

• Surfshark: Became Asia's #1 VPN provider in 1.5 years after adopting our influencer strategy.
• Notion: Scaled influencer campaigns in Japan & Korea after a single successful trial.
• Cmma: Achieved rapid market penetration in Taiwan; scaling to Japan & Korea.
• Top 3 Global Social Media Co.: Selected CreatorDB's API after evaluating 10+ vendors.

The deck explains CreatorDB's proprietary database

Here's what the slide says:

CreatorDB's proprietary database fuels smarter influencer marketing decisions with unparalleled depth and precision

The Most Insightful & Comprehensive Influencer Database

• 10M+ creators in database
• 7B+ data points collected per day
• 800k+ creators w/ direct contact info

We calculate data points unique to CreatorDB by utilizing in-house natural language processing (NLP) algorithms:

AI > DEEP LEARNING > NLP

• Content Categorization
• Brand Collaborations
• Language
• Audience Demographics
• Price Estimation
• Recommendation Engine

It also highlights the company's global presence across the US, Europe, and the Asia-Pacific region

Here's what the slide says:

Unlocking influencer marketingʼs fastest-growing and most underserved markets.

• Headquartered in Taipei with office in Santa Monica, CreatorDB is uniquely positioned with a multilingual team (14 native languages) and deep expertise in global expansion.
• Our localized approach has helped Western brands break into Asia, scaling influencer campaigns across Japan, Korea, Taiwan, and SEA.
• APAC contains the fastest-growing opportunities in the creator economy with YouTube consumption doubling last year in every category.

Note: CreatorDB's office is now in Culver City, not Santa Monica, Jacobs said.

Then it outlines its business models

Here's what the slide says:

Given that CreatorDB can provide value to the creator economy in a variety of ways, there are a handful of business models for us to earn revenue

Transactions

• XX% of all creator transactions through CreatorDB 2.0
• XX% margins for clients needing a managed campaign

SaaS

• CreatorDB 2.0's base monthly fee is $100—$1000 for brands
• CreatorLabs works on a freemium model to get advanced tools

Data

• Datasets targeted at companies contacting creators
• An API for other creator economy tools to be built upon

The deck then dives into the broader influencer marketing industry

Here's what the slide says:

Influencer Marketing projected to reach US$200B by 2032 (29% CAGR). As brands shift more of their marketing spend to influencer campaigns, our data-driven platform is positioned to capture a meaningful share.

• US$200 Billion TAM

  • Total Addressable Market: Global Influencer Marketing by 2032

• US$100 Billion SAM

  • Serviceable Available Market: Market segments aligned with our solutions

• US$33 Billion SOM

  • Serviceable Obtainable Market: Our initial target geographies & niches

The slide lists Allied Market Research as its source.

The startup also stacks itself up next to competitors

Here's what the slides says:

As with any exciting industry there are competitors, but CreatorDB separates itself through scalable systems, self-service, cross border functions and pricing which works for everybody.

CreatorDB says it does all of the following:

• Collects data on 1,000,000s of influencers
• Independent content categorization
• Auto generates reports by industry
• Localized data and customer success for APAC/NA/EU
• Self-serve software focus

The slide lists companies like Mavrck, Upfluence, and Traackr as competitors.

CreatorDB wraps the deck by introducing its team

Here's what the slide says:

Experienced data science and marketing team with 30+ years of experience

Clayton Jacobs, CEO & Founder: Technical product manager for B2B software, digital nomad and start-up addict.

• Microsoft, Readwrite, and ULSee.

Noah Hynam, President & Founder: Team leader, social media enthusiast, and scholar of human behavior.

• IBM

Andy Chou, VP Engineering & Founder: Big data mastermind, technical problem solver, and scalable system designer.

• Vive, ULSee

The deck closes with a thank you

It includes contact info for its CEO.