Google’s annual search-trend report has landed with an ego-bruising twist for a man who likes to imagine himself as the country’s gravitational center.
President Donald Trump, who topped last year’s list of trending “people” in the United States, was nowhere in the 2025 ranking, globally or domestically—a chart built not on raw popularity but on which searches “had the highest spike in traffic over a sustained period in 2025 as compared to 2024.”
The list instead elevated a mix of activists, entertainers, athletes, and political figures, including a staffer who works several rungs below Trump at the White House.
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